As an online store owner, there may be times when you want to keep your prices hidden from certain customers or restrict the “Add to Cart” feature for specific audiences. This is especially useful for B2B stores, wholesale vendors, or exclusive collections that cater to VIP customers. With Shopify’s Hide Price and Add to Cart App, this customization becomes straightforward and effective. In this article, we’ll dive into how to use this app to create a tailored browsing experience for your customers and explore the various use cases and benefits of hiding prices and the Add to Cart button.

Why Hide Prices or the Add to Cart Button on Your Shopify Store?

Hiding prices and the Add to Cart button serves several strategic purposes:

1. Target Specific Customer Groups: Offer personalized pricing by showing rates only to verified customers, wholesale buyers, or members of specific customer groups.
2. Drive Customer Engagement: Prompt potential buyers to reach out for pricing, encouraging direct communication and creating a sales opportunity.
3. Showcase Premium or Exclusive Products: Maintain a sense of exclusivity for high-end items, limited collections, or membership-only items by hiding prices from general site visitors.
4. Implement Tiered Pricing: Hide pricing for certain groups to encourage account registration, especially useful for stores with separate B2B and B2C offerings.

How to Hide Prices and the Add to Cart Button Using the Shopify App

With the Shopify Hide Price and Add to Cart App, setting up custom visibility for prices and purchasing options can be done quickly. Follow these steps to get started:

1. Install the App

• Begin by installing the Hide Price and Add to Cart App from the Shopify App Store. Once installed, you can access it from your Shopify admin dashboard.

2. Choose Which Customers to Restrict

• After installation, configure the app by selecting customer groups or tags that you want to restrict from seeing prices and the Add to Cart button.
• Options include restricting guests, requiring login to see prices, or allowing specific customer groups (e.g., wholesalers) to access pricing.

3. Set Visibility Conditions for Products

• The app allows you to set specific conditions for product visibility. You can choose to hide prices on selected products, categories, or even the entire store. This makes it easy to control who sees what.